saasmatchup.com

The Knowledge Base for Your Marketing Technology Stack

Martechbase makes marketing technology management easy for small and medium businesses. Swap the spreadsheets for a clear view of your apps, owners, and spending to spot gaps and find growth opportunities.

Trusted by 4,000+ companies & agencies

Martechbase makes it super easy to map, track, and report on all of the different products in your marketing tech stack.

Best thing I’ve ever used. Martechbase really helped us figure out all the tech we had and what we needed to consolidate.

Martechbase automates up to 90% of auditing and documenting your MarTech stack

MARTECH STACK AUDIT

Automatically find and track the marketing apps used in your company

Real-time scanning allows you to discover and catalogue all MarTech apps in your organisation on one dashboard. Start documenting your stack with a single click and automate the identification and tracking of new tools.

MARTECH STACK DIAGRAMS

Visualise your MarTech ecosystem

Generate MarTech diagrams in seconds with AI. Make it easier for your team to understand your technologies and their connections.

MARTECH STACK ANALYTICS

Find the leaks in your MarTech budget

See where your tech spend goes with simple, out-the-box analytics, AI-assisted reports and monthly digests.

MARTECH VENDOR RESEARCH

Discover and compare new SaaS vendors

Evaluate thousands of SaaS solutions. Compile shortlists, take notes and enable colleagues to upvote new systems before purchase.

Marketing Team

Top skills

Marketing Automation

Account-based Marketing

No-code Operations

Demand Generation

SEO

Tools Using

MARTECH SKILLS ALIGNMENT

Understand tech adoption across teams and people

Easily visualise the tools your team loves and uses today. Discover new solutions that match their strengths or help them learn the skills they need.

Where have you been all my MarTech life, @martechbase? 🔥❤️🙌

Love #martech but can’t keep up with all the tools? I’ve just discovered the amazing @martechbase site.

Simplify how you manage your MarTech stack with the right features

Owners & users

Understand tech adoption across departments. Find unused or underused apps and securely manage onboarding/offboarding workflows.

Collaboration

Bring your team together with one single, cloud-based, shareable dashboard. Easily visualise what tools they master today and identify gaps in their tech knowledge.

Recommendations

Access benchmarks for how to bring or retire systems, integrate tools and eliminate SaaS wastage. Powered by rich insights from one of the world's largest communities of marketing and sales professionals.

Budgeting

Budgeting Know exactly how much you spend by system or SaaS category. Discover shadow IT, access pricing benchmarks for thousands of vendors and improve how you budget new software.

Renewal alerts

Accurately track billing cycles for all tech solutions across departments and get alerted for upcoming renewals.

Email digests

Never miss another stack addition or important update. Configure regular email digests for all relevant KPIs around your tech stack.

Search

Easily explore your entire tech ecosystem. Search by tool, category and owner and access all relevant information in a single click.

Custom tags

Control how you organise your tools. Tap into industry best practices or define your own categories.

Documentation

Capture key documents, links, articles and conversations around your tech stack. Build your knowledge base in a more collaborate way.

Meet @martechbase – the coolest, deepest and most useful MarTech finder since ever.

Fantastic! @martechbase great to have a tool to navigate all the tech options.

One dashboard for all your marketing apps

Join 5,000+ marketers documenting and reporting on their MarTech stack